Why Use a Realtor® ?

Pricing
A REALTOR® is a professional that will set the selling price of your poroperty at a level that accurately reflects its value in current market conditions and will not cost you missed opportunities.

Marketing
A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a good impression among buyers.  Your property will be exposed to a wide range of buyers when you use a REALTOR®.  In addition to using flyers and organizing open house days, a REALTORS® extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market.  A  REALTOR® will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service or other industry marketing system.

Advertising your proerty efficiently and effectively is another area where a REALTOR
® can play an important role.  A REALTORS® experience is deciding on the most appropricate type and frequency of advertising for your property can be very valuable.  For example, placing too many ads can create the impression that there may be something wrong with the proerty or that the seller is desperate.

Security
Secutriy is a major consideration when showing your home.  By using a REALTOR®, you can rest assured that all showings will be pre-screened and supervised.

Negotiating
When negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, focused and professional.  Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer.

Monitoring, Renegotiating, Closing or Settling
A REALTOR® will guide your through the multitude of potential problems associated with the appraisal, inspection and financing process, including the often complicated escrow instructions.  In addition, your agent can meet and instruct any specialists or professionals who may be required for repairs or other issues that need to be completed.